iPod Ad Design.

The iPod ads graphic style have spawned a cottage industry of "iSomething" wear. Example, iPeddle (black bike silhouette, blue background). This serves as a constant reminder of the iPod even though the subject matter of the ad is not that of Apple's music storage player. So when you see an indie designed and published ad using the iPod schema you always think of the product in the back of your head. This is excellent viral marketing. By the use of design and the ubiquitous "i" people instantly recognize perhaps not so much the product but the style associated with the product. Notably, there is a simplicity to the design. Sparing use of color, often 2 toned and high contrast make the design stand out and are easily remembered by the viewer. In this instance, not just the product has become iconic - but the design to sell it itself has developed a cult following and been grafted onto the popular culture.